Experience, Vision, and Relationships
We help clients grow and manage new and existing business through key distributors to help market products for maximum sales and pull-through.
Our Services
Roadmap to Success
The most successful global companies tailor their products to the local market. We provide our Clients with roadmaps to long term success depending on commitment, budget, and goals.
Market Launch Strategy
Market research, competitor analysis, feature comparison, sales channel evaluation - we use our experience and network to help you make the right decisions.
Purchasing Group Strategy
Group Purchasing Organizations (GPOs) are crucial to sales growth in the US but it can be difficult to navigate the complex industry and get your product in front of the right people.
Sales Channel Management
Managing distributors from afar can be challenging, even for the most experienced. Our team has decades of experience managing sales channels and maximizing growth.
Local Office Establishment
Through our proprietary approach, manufacturers can establish a local presence cost effectively to help boost sales and continue expansion into the market.
510(k) Support
Manufacturers who require 510(k) support, Americas Actual has an experienced staff that can assist you with the process.
Getting in the Door.
The number one problem facing foreign companies is having an opportunity to tell their story to the key decision makers in the US.
Too many companies spend too much time and money targeting large Group Purchasing Organizations (GPOs), Integrated Distribution Networks (IDNs), and distributors with the same inadequate value propositions.
Product features, clinical outcomes, supply chain ability, customer support, product price, terms, conditions and company reputation are some of the key considerations used in determining what products are accepted into a GPO portfolio.
We enable you to reach key decision makers with a tailored, effective message.
Biggest Integrated Delivery Networks (IDNs)
Understanding How Purchasing Works
90% of the 7,800 US hospitals contract with GPOs, and of those that do, typically work with 2-4 per facility. (GAO Report)
IDNs and GPOs are constantly trying to enhance the role and power of their primary vendor, the distributor while Distributors proactively try to standardize products and reduce vendors.
Additionally, Price is not typically at the top of most contracting decisions but is usually one of the last components discussed and negotiated in any contracting process.
Having an ongoing relationship with key distributors at all levels is crucial to a successful sales strategy.
